In 2021 Jayme's family started an initiative called Huis van Jayme. Their vision of a farm stay open to all families, specifically those with children with disabilities, called for a visual style that aligned with their wonderful ambitions.

The identity I created centers around the visual of a playful house, made up of different shapes in different sizes; to symbolise the various people coming together. The colour palette and overlapping shapes in their lay-outs amplify their message of finding shared joy in nature.